Abstract

This paper analyzes the role media play in American politics ,particularly in Congressional elections. It describes campaign strategies and mediaps function in midterm elections. Means of communication between candidates , media , and voters are explored to illust rate the t rend of“marketization”of Congressional elections and the complicated relationship between media and the Congress. By investigating into both positive interactions as well as conf rontations , the authors demonst rate how and to what extent the media have“manipulated”the Congressional elections. Reasons are combed to show the mixed features of Congressional electoral reform.

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